1.6K
Downloads
63
Episodes
Join your host, Laurence Whittam, on a groundbreaking podcast journey tailored for the modern accounting professional. ”Business Beyond Borders” delves deep into the world of accounting, offering a fresh perspective that transcends traditional boundaries. Each episode is a treasure trove of knowledge, focusing on trends, strategies, and the transformative power of staffing, outsourcing, and offshoring. Why This Podcast? - Explore Beyond Borders: Uncover the potential of global staffing solutions and how they can revolutionize your firm. - Gain Key Insights: From the latest trends to timeless strategies, get the wisdom you need to excel. - Conquer the CPA Game: Learn from the successes (and challenges) of industry leaders, and apply these lessons to your practice. Dive Into: - Trending Topics: Stay ahead with discussions on the most recent developments in the CPA world. - Strategic Focus: Master staffing challenges with proven strategies for outsourcing and offshoring. - Expert Chats: Hear from top professionals about best practices and innovative approaches. - Practical Tips: Implement actionable advice to enhance your firm’s performance.
Episodes
Friday May 16, 2025
Friday May 16, 2025
Is AI replacing marketers—or finally making them effective?
In this episode of Business Beyond Borders, Laurence Whittam talks with Kristofer Lenz, Founder of Kailos Marketing Lab, about how AI is reshaping marketing for CPA firms—and why most firms are still missing the mark.
In this episode, you will be able to:
• Discover how AI accelerates content, outreach, and BD for accounting firms.
• Learn why prompt engineering and human input are essential to success.
• Hear how firms like MGO leveraged internal branding to win buy-in for outsourcing.
• Understand how smaller firms can compete with industry giants using automation.
• Get practical tips to start using AI in your firm today—without being a tech expert.
Don’t let your firm fall behind. Listen now!
#CPAFirmGrowth #AIinMarketing #CPAOutsourcing #BusinessBeyondBorders
No comments yet. Be the first to say something!